Gum in metal tin has been a staple in the confectionery industry for over a century. Its popularity has only grown over time, with sales reaching an estimated $20 billion worldwide in 2023. Statista
Enhanced Shelf Life: Metal tins provide a protective barrier against moisture and oxygen, extending the shelf life of gum up to three times longer compared to plastic packaging.
| Feature | Benefit |
|---|---|
| Airtight Seal | Prevents spoilage |
| Durable Material | Protects against damage |
| Extended Shelf Life | Maintains freshness |
Improved Brand Perception: Gum in metal tin conveys a sense of luxury and sophistication, enhancing brand image.
| Feature | Benefit |
|---|---|
| Premium Packaging | Elevates product value |
| Enhanced Brand Identity | Differentiates from competitors |
| Increased Consumer Appeal | Generates positive brand associations |
Choose the Right Size and Shape: Consider the amount of gum per tin and the desired shape for aesthetic appeal.
| Size Considerations | Shape Options |
|---|---|
| 10-piece packs | Round, square, rectangular |
| 20-piece packs | Oval, octagonal, heart-shaped |
| 50-piece packs | Cylinder, ellipse, pyramid |
Select High-Quality Metal: Opt for food-grade aluminum or tinplate to ensure safety and durability.
| Metal Type | Characteristics |
|---|---|
| Aluminum | Lightweight, corrosion-resistant |
| Tinplate | Strong, impermeable to oxygen |
| Stainless Steel | Durable, easy to clean |
Increased Sales for WRIGLEY'S: In 2022, WRIGLEY'S launched a limited-edition line of gum in metal tin for its Orbit brand. The campaign resulted in a 25% increase in sales within the first quarter.
Brand Differentiation for MONDELEZ: MONDELEZ's Trident brand created a sleek and stylish gum in metal tin to distinguish itself from competitors. The packaging effectively conveyed the brand's premium positioning and led to increased market share.
Extended Shelf Life: Metal tins extend the shelf life of gum up to three times longer than plastic packaging.
Improved Brand Perception: Gum in metal tin conveys a sense of luxury and sophistication, enhancing brand image.
Enhanced Consumer Appeal: Metal tins are more aesthetically pleasing and appealing to consumers, increasing brand loyalty.
Choosing the Right Size and Shape: Consider the amount of gum per tin and the desired shape for aesthetic appeal.
Selecting High-Quality Metal: Opt for food-grade aluminum or tinplate to ensure safety and durability.
Adhering to Quality Standards: Comply with all relevant industry standards and regulations to guarantee product safety.
Q: What are the advantages of using metal tins for gum packaging?
A: Metal tins extend shelf life, enhance brand perception, and increase consumer appeal.
Q: What is the best metal for gum packaging?
A: Food-grade aluminum or tinplate are ideal choices due to their safety, durability, and barrier properties.
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